Pump Your Own Ethanol with the EFUEL 100 MicroFueler

Earlier this week I had a chance to meet with the co-founders of E-Fuel, a company with a paradigm shifting product that could change the way we think about fueling our cars. It’s called the EFuel100 MicroFueler, and it makes creating and pumping your own ethanol fuel at home about as easy as running the washing machine. Hook-up the plug-n-play MicroFueler to a water source and a power source – just like the washing machine – dump in the pre-packaged combination of sugar and yeast, and then carry on with your day while the MicroFueler goes to work producing renewable, affordable & clean fuel for your car. Once it’s ready, place the fuel pump in your fuel tank and let it ride.

So say goodbye to futile searches for gas stations offering the elusive E-85 fuel (a blend 85% ethanol & 15% petroleum). You no longer need the pump. In fact, you no longer need a flex-fuel car to run on higher levels of ethanol blended fuels. Researchers have found that standard cars can perform well on blends of up to E-55 or E-65 (see Motortrend.com for details). The power to create your own ethanol fuel and run it in your current automobile is now right in your hands.

The MicroFueler embodies the original vision of Henry Ford. When the Model-T first rolled off assembly lines in the United States about 100 years ago there were no gasoline stations. Ford envisioned car owners fueling up with homemade ethanol, which is exactly what they did. That is, of course, until an oil baron named John D. Rockefeller successfully got prohibition laws passed through Congress and made making Ethanol for any kind of consumption, including fuel consumption, a crime.

Those days are long gone now, but the dream is back. The MicroFueler empowers consumers to make a healthy choice for their wallets and for the planet. Producing a gallon of ethanol using the MicroFueler costs about $1. The list price for the machine itself is $9,995, no doubt a little on the steep side. However, consumers who purchase one receive the same federal tax breaks as corporate ethanol producers which knocks about $3,000 off the price. Score one for the little guy.

Visit E-Fuel’s website to learn more.

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Wal-Mart: Go Green on a Shoestring

As lazy environmentalists we like to go green in ways that are easy, stylish, and affordable. That’s because the more green choices fit our lifestyles, the more likely we are to actually make them. For Earth Day I got together with Wal-Mart to show consumers a few simple ways to go green in easy, affordable style. Our satellite media tour enabled us to chat live with local morning talk shows around the country from our television studio in NYC. Check out the video and visit Walmart.com/earth to discover numerous eco-aware products that will fit just about any budget.

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Exclusive: Big Ideas for a Small Planet: Water Tuesday 4/15 @ 9pm on Sundance Channel

Water may cover four fifths of the globe, or less (I actually have no idea how much of the globe water covers), but the stark reality is that fresh water scarcity is becoming a major environmental challenge for communities worldwide. Populations in both developed and developing nations are being affected. Effectively addressing the looming challenges requires hundreds if not thousands of strategies, some that can be coordinated on a global scale and others that can be implemented locally. Fortunately, those solutions are already underway.

Check out this sneak preview clip of "Big Ideas for a Small Planet: Water" airing tomorrow night on the Sundance Channel, and tune in to see what activists and visionaries are doing to provide for the long-term abundance of this vital resource.

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G Spotting: Your Source for Green Trendspotting

If you dig fashion, want to stay current on the latest green trends, and, er.., have a pulse, then you will thoroughly enjoy the insights, perspectives, and happenings covered at G-Spotting, a new blog created by our very own Lazy Environmentalist radio show producer, Margaret Teich. Teich has amassed quite a pedigree working here at the Lazy E and with Bahar Shahpar at the Four Hundred, NYC's only sustainable fashion showroom, and writing for green top green sites like Sprig, Ecorazzi, and Ecofabulous. If it’s so the bomb and green to boot, she’s onto it. Check out G-Spotting.

From G-Spotting:
“All praise the t-shirt gods for inspiring American Apparel to release more colors in their organic cotton collection. We were beginning to think we'd have to wear oatmeal v-neck tees for eternity.” Read More…

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"A Night of Eco-Chic Entertaining" presented by Notesonaparty.com Thursday, April 10th at 7PM.

This Thursday evening I’ll be co-hosting a green event here in New York City with the fabulous Celia Chen of Notesonaparty.com and an all-star lineup of green lifestyle experts, event planners, and entrepreneurs. The evening will emphasize how easy, attractive and downright decadent throwing your own environmentally aware event can be. The city’s top event planners, social home entertainers, green change agents, and press will be on hand to experience gourmet organic catering, eco-friendly cocktails, beautiful tabletop and stationery design, modern green décor, digital music styling, online invitations, and all other must-haves required to throw a stylish and sustainable party!

For more information visit Notesonaparty.com and check out newly launched Pingg.com to see the future of online invitations.

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Lazy E profiled on Sundance Channel’s ECO BIZ: Tuesday, April 8th at 9pm

The Sundance Channel is back with another season of the the GREEN. This coming Tuesday at 9pm, I’ll be profiled as a Sundance film crew follows me from the radio studio, to the Brooklyn workshop of Brave Space, one of our favorite green furniture designers, and finally back to the Vivavi sustainable furniture showroom. You can also view the video directly at Sundance’s website. The image is of me and my boy Sam Kragiel of Brave Space.
Watch The Video

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Lazy but Green: Interview for National Geographic Magazine

Here’s an interview I gave for National Geographic Magazine while at the Aspen Institute last week. The Aspen Environment Forum crystallized for me my thoughts about why creating positive environmental change is such a tremendous opportunity to improve our personal lifestyles, economy, and society based on the values we hold today. “Green” is as much about solving environmental challenges as it is about recognizing that environmental innovation can make our lives better not just in some theoretical future but right now.
Watch The Video

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