Josh Dorfman is an entrepreneur, author and media personality focused on launching and leading mission-driven brands, companies and startup ecosystems. Josh is best known as “The Lazy Environmentalist,” a media venture he founded in 2005 to help consumers discover clever, stylish and convenient ways to green their lifestyles.

As executive producer, author, and radio and television host, Josh built Lazy Environmentalist from a blog into a book series, a national radio show on SiriusXM and an award-winning reality TV series on Sundance Channel.

Josh currently leads Venture Asheville, an initiative to build a world-class entrepreneurial ecosystem in one of America’s most beautiful locales by connecting entrepreneurs, talent and investors through unique programming. He is also co-founder and Managing Director of Asheville Angels, an angel investor network active across the Southeast with investments in cleantech and other adjacent industries.

Previously, Josh launched and was Site Leader of, an e-commerce business specializing in natural, organic and sustainable products. In this capacity, Josh also wrote the green product standards for other Amazon e-commerce businesses including,, and Earlier, Josh was VP of Marketing for GoodGuide, a “Fast Company 50” and “TechCrunch 50” provider of information on the health, environmental and ethical performance of consumer goods.

Josh’s first foray into green business was as founder & CEO of Vivavi, a pioneering e-commerce venture specializing in modern design, green furniture and furnishings, named to Inc. Magazine’s “Green 50” in 2006 as a leader in the green economy.

An advocate for small steps that add up to big change, Josh spent four years as national spokesperson for Brita’s FilterForGood campaign to reduce bottled water waste, winner of a Gold CLIO award for strategic communications. He has appeared widely in the media including on The Martha Stewart Show, Morning Joe, Fox & Friends, Wake Up with Al, and NPR’s All Things Considered.

Josh is a frequent speaker on topics ranging from emerging green trends to scaling sustainable ventures at places such as Google, PepsiCo, The North Face, Yale University, Duke University, The Aspen Institute, The New York Federal Reserve Bank and many others. He is a recipient of the Lifetime Achievement Award from the International Green Industry Hall of Fame.

Prior to his career in green business and media, Josh spent his post-college years working internationally. In 1996, Josh opened a representative office in Nanjing for Kryptonite Bike Locks where he became the company’s first employee in mainland China. He subsequently worked for the Economic Intelligence Unit in Hong Kong and Delphi Automotive Systems at its European Headquarters in Paris, France.

Josh holds an MBA from Thunderbird, The School of Global Management, and a BA from the University of Pennsylvania.

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