Consulting services

Creator and original “Lazy Environmentalist” Josh Dorfman brings extensive strategy and operations experience to conceiving, developing, funding, launching, and marketing sustainable brands. Josh is also nationally recognized and highly skilled in strategic communication in the areas of sustainability, climate awareness, and environmental education.

Josh is available for consulting engagements. His hands-on approach to working with clients is informed by his in-the-trenches expertise culled over a broad career in sustainability and entrepreneurship.

Josh Dorfman Sustainable Living Consulting

Sample Consulting Engagements:

  • New Product Development
  • Brand Strategy and Positioning
  • Strategic Communications
  • Consumer Insights
  • Strategies for Growing Entrepreneurial Ecosystems
  • Launching new programs and business units
  • Raising early-stage capital
  • Education Curriculum Development

business highlights

 Site Leader & GM, (an Amazon business unit). Josh launched and built a specialty e-commerce venture for natural, organic, and sustainable products.

 Vice-President Marketing, GoodGuide. Josh led brand marketing for this “Fast Company 50” provider of sustainability ratings for consumer products based on their health, environmental, and ethical performance.

 CEO, The Collider. Josh led this nonprofit innovation center for climate solutions that help communities, cities, and companies prepare, adapt, and become resilient to the effects of climate change.

 Founder & CEO, Vivavi. Josh’s first sustainable furniture company, Vivavi was named to “Inc. Magazine’s Green 50” in 2006 as a pioneer accelerating the sustainable economy.

 Co-Founder & CEO, Simbly. Josh’s current direct-to-consumer sustainable furniture company. He established manufacturing operations in the U.S. and oversees the business.

 Co-Founder & Managing Director, Asheville Angels. Josh formed and led an early-stage angel investor group with investments in Proterra (EV buses), Brightfield (solar-powered EV charging stations), Emrgy (urban hydropower), FarmShots (real-time farming analytics – sold to Syngenta), Atlas Organics (commercial-scale composting), and a dozen other startups

 Director of Entrepreneurship, Venture Asheville. Josh developed and implemented the city’s strategy to connect and grow its entrepreneurial ecosystem. He launched and built Elevate, an entrepreneurship and mentorship program modeled on MIT’s Venture Mentoring Service.

communications highlights

National Spokesperson, Brita’s FilterForGood Campaign. Through television and radio appearances and numerous publication interviews, Josh educated consumers on how to reduce bottled water waste and take small, sustainable steps that add up to a big difference. The campaign won a Gold CLIO for Strategic Communications.

Executive Producer and Host, The Lazy Environmentalist Television Show on Sundance Channel. As the reality TV show’s host and star, Josh “greened” a wide array of professionals and institutions ranging from a school, a city, and a funeral home to a fashion designer, an exterminator, and a pro surfer. The show was named “Best Reality Show” at the Environmental Media Awards.

Executive Producer and Host, The Lazy Environmentalist radio show on Sirius Satellite Radio. Josh interviewed hundreds of innovators and leaders advancing the sustainable economy covering topics from renewable energy and green building to eco-fashion and electric cars.

Author of The Lazy Environmentalist: Your Guide To Stylish, Green Living, and The Lazy Environmentalist on a Budget; Save Money. Save Time. Save The Planet. Josh wrote to sustainable living guide books designed to help everyday Americans become more sustainable consumers.

Creator and Podcast Host, The Last Environmentalist. Josh’s most recent communications project, the podcast (through 27 episodes) explores climate change solutions that improve people’s lives.

contact josh about your project

Have a project that requires sustainability sensitivity, know-how, and expertise? Contact us to inquire about Josh’s availability.

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